What is the biggest price you have ever paid for something from nature? it could go beyond the numbers.
BRIEF
TO MOBILIZE PEOPLE IN MYANMAR AND ACROSS THE ASIA-PACIFIC REGION, TO MAKE COMMITMENTS AND TAKE ACTION TO END THE ILLEGAL TRADE IN WILDLIFE.
IDEA
TO RUN A CAMPAIGN BY CIRCULATING A STATEMENT ' THE PRICE WE PAY ', CONCERNED WITH ILLEGAL WILDLIFE TRADING; HOW IT AFFECTS ON HUMANITY AND ECOSYSTEM AT A LARGE SCALE.
RESULT
FOR THE FIRST-TIME COLLABORATION BETWEEN WWF AND WILDAID IN MYANMAR, WE TRIED TO UNDERPIN THE EXPERT-LED CAMPAIGN WITH SIMPLICITY AND CREATIVITY ALL AROUND, LEAVING NO COMPROMISE ON EFFECTIVE ADVOCACY. HIGHLIGHTING THREE MAIN RULES: DON'T KEEP, DON'T KEEP, DON'T TRADE, WE CREATED A SHORT VIDEO WITH A LOCAL WILDLIFE EXPERT AND A COMPUTER GENERATED 3D MONEY THAT CLOSELY RESEMBLES A MACAQUE SPECIES FOUND IN MYANMAR. THIS IS THE FIRST TIME USED FOR WILDLIFE- RELATED CAMPAIGN IN MYANMAR, WHILE COMMERCIALS HAS PREVIOUSLY BEEN CREATED USING 3D TECHNOLOGY. IN ADDITION TO ' THE PRICE WE PAY ' VIDEO, FREE VIBER STICKER PACK HAS BEEN LAUNCHED TO REMIND THE CAMPAIGN MESSAGE IN A FUN AND INTERACTIVE MANNER. IT CAN BE DOWNLOADED FROM: Phoe Nyan Viber Stickers
