Double Your Winning Chances with Knorr!
BRIEF
Our primary objective is to provide consumers with the opportunity to win instant cash prizes while simultaneously offering them a chance to secure significant rewards by scanning and registering through QR codes
IDEA
our focus is on facilitating immediate wins through Knorr chicken stickers for our target audience, which primarily comprises middle-aged and older mothers. To ensure clarity in understanding the mechanics of this campaign, we've prominently placed the instant stickers on the packaging, accompanied by QR codes that offer additional chances to win significant prizes. In addition, we've collaborated with various Key Opinion Leaders (KOLs) to generate informative content, expanding awareness. Furthermore, we've conducted live streaming sessions with KOLs to announce and celebrate the lucky winners of the grand prizes.
RESULT
Both consumers and clients were captivated by the thrill of scratching the chicken symbol to secure prizes, forging a deep emotional connection with the brand. The unforgettable live interactions between the brand and consumers fostered an enduring bond
KV Poster: Unveiling the Clear Path to Double Your Winning Chances!