Ding Wang Snow Cookie
BRIEF
Produce a video showing that everyone, especially '90s kids, loves this cookie.
IDEA
Inspired by the concept "No one can resist Ding Wang Snow cookie," we created a fun storyline set on a film shoot. The director struggles to get the actress to cry on cue. After several failed attempts, the assistant director whispers one line: “All the Snow Cookies will be gone if we don’t wrap the shoot on time.” Instantly, the actress bursts into tears, proving how irresistible the cookies truly are.
RESULT
With a humorous and relatable story, the video captured the irresistible appeal of Snow Cookies in a lighthearted and memorable way. The creative twist resonated well with the target audience, emphasizing the emotional connection '90s kids and beyond have with the beloved treat.
