Light of Your Life
BRIEF
AT AIA MYANMAR, OUR COMMITMENT IS TO BE A STEADFAST PRESENCE FOR INDIVIDUALS, OFFERING UNWAVERING SUPPORT DURING BOTH THEIR MOMENTS OF TRIUMPH AND CHALLENGES. WE AIM TO EXEMPLIFY THIS ENDURING COMMITMENT BY ASSOCIATING IT WITH THE BRILLIANCE OF YOUR LIGHT DURING THE THADINGYUT LIGHTING FESTIVAL.
IDEA
Produce a video showcasing how life insurance can serve as a guiding light for families, illuminating their path and providing continuous support, even in the face of life's challenges.
RESULT
During the Thadingyut period, our film garnered more than 5 million views across 360 digital platforms. An astounding 95% of the viewers found the content relatable and emotionally moving. This video stands as the most widely viewed content AIA Myanmar has ever produced. Notably, it significantly boosted brand recall and resulted in a remarkable doubling of life insurance uptake.
