Stay Home & Learn
BRIEF
SCHOOLS ARE CLOSED DURING COUNTRY LOCKDOWN PERIOD FOR COVID 19 PREVENTION. SCHOOL HAS TO STAY ENGAGED TO THE STUDENTS AND HELP WITH HOME PARENTING.
IDEA
SHARE EASY & FUN HOME ACTIVITIES WITH PARENTS THAT THEY CAN TEACH TO CHILDREN & BABIES FOR BRAIN DEVELOPMENT. BECOME A PLATFORM FOR FAMILIES TO SHARE CHILDREN'S WEEKLY HOME ACTIVITIES SO THAT OTHER PARENTS CAN BE MOTIVATED AND LEARN FROM EACH OTHER.
RESULT
MANY PHOTOS AND VIDEOS WERE SUBMITTED BY FAMILIES IN MARCH & APRIL 2020. COMPARED TO FEB 2020, THE ACTIVE (UNIQUE) USERS GREW UP TO 182% IN MARCH AND TO 378% IN APRIL 2020. 165% AND 437% NEW (UNIQUE) USERS WERE GAINED IN MARCH AND APRIL.
REGARDLESS OF BUDGET CUT, THE CAMPAIGN WAS ORGANICALLY SUCCESSFUL WITH EXCEPTIONAL GROWTH RATE THAT NEW MEMBERS WERE ENGAGING TO HEGURU’S CONTENTS AS A SIMPLE CAMPAIGN SOLVES THE PROBLEMS OF MANY FAMILIES.
COMMENTS & SHARES WERE INCREASED UP TO 5 OR 6 TIMES DURING THESE TWO MONTHS.
