Link Bioderma’s sponsorship of the Paris Olympic 2024 with its brand image.
IDEA
Every athlete faces obstacles on their path to success. Drawing from this concept, we created a campaign where sports-related “bumps” symbolize skin problems like acne. Using Bioderma’s Sebium products, athletes overcome both their game challenges and skin concerns, achieving victory in sports and smooth skin.
RESULT
We produced 12 engaging TikTok videos featuring two popular KOLs, each representing a different Olympic sport. From a badminton player struggling to win to a runner facing hurdles, every story showcased how Bioderma Sebium products helped them conquer both their athletic and skincare challenges. The creative sports-themed approach effectively linked the brand’s image with the Paris Olympic 2024, highlighting resilience, performance, and clear skin.
