Create a memorable connection between celebrity Nan Myat Phyo Thin’s family and Bioderma during Thadingyut.
IDEA
We showcased how Bioderma’s Atoderm Series keeps her kids' skin moisturized for 24 hours, while Cicabio SPF Cream provides gentle care for minor skin accidents. The story follows Nan Myat Phyo Thin spending quality time with her children during the Thadingyut holiday, using Bioderma products as part of a thoughtful homage pack for her parents.
RESULT
The heartwarming video highlighted the warmth of family moments and the practical care Bioderma products offer for daily skin needs. By integrating Bioderma naturally into family traditions, the campaign successfully connected with the audience, reinforcing the brand’s role in caring for loved ones during special occasions like Thadingyut.
