A Letter to My Baby
BRIEF
THE BRAND WANTS TO DO AN ENGAGEMENT CAMPAIGN FOR MOTHER'S DAY 2020 BUT ONLY TO POTENTIAL CUSTOMERS.
IDEA
ENGAGEMENT CAMPAIGN FOR SOON TO BE MOMS AS THEY HAVE MORE LIFETIME VALUE EXPECTING LADIES S ARE REQUESTED TO SUBMIT THEIR BEST PICTURE TO CAPTURE THE SWEET MOMENT AS POSTCARDS WITH A MESSAGE TO THEIR BABIES WHO IS YET TO ARRIVE.
RESULT
WITHIN 7 DAYS PERIOD, NEARLY 100 MOMS WHO SUBMITTED THE PHOTOS WITH BEAUTIFUL MESSAGES WERE GIVEN DIGITAL POSTCARDS. BEST THREE POSTCARDS WERE GIVEN PRODUCTS AS PRIZES. CAMPAIGNS WAS RUN DURING COVID19 LOCKDOWN PERIOD AND THREE SPECIAL AWARDS WERE GIVEN TO EXPECTING MEDICAL PROFESSIONS OUT OF RESPECT. THE CAMPAIGN WAS ONE OF THE LOW BUDGET CAMPAIGNS YET IT WAS A MEANINGFUL AND SUCCESSFUL CAMPAIGN.
