What Do Men Want ?
GARNIER MEN VIRTUAL PRODUCT LAUNCH
BRIEF
TO EDUCATE BITS OF KNOWLEDGE OF NEW MEN PRODUCT AND BE FAMILIAR AMONG DISTRIBUTORS.
IDEA
TO PLAN A NEW PRODUCT LAUNCHING EVENT BUT ONLY TO DISTRIBUTORS ON PRIVATE ONLINE CHANNEL BECAUSE OF COVID-19. EASY TO JOIN, INTERACTIVE AND ACCESSIBLE TO PRODUCTION.
RESULT
ANNOUNCED THE EVENT INFORMATION ON PUBLIC AND REQUESTED TO GATHER IN PRIVATE CHANNEL. INTRODUCED GARNIER MEN SHAMPOO COLOR THROUGH A VIRTUAL PLATFORM INCLUDING LOBBY, AUDITORIUM, PRODUCT BOOTH, SELFIE BOOTH, AND GAMING ZONE. THIS VIRTUAL EVENT COULD LEVERAGE BRAND COMMUNICATION IN THE WAY AS WE WISH. UNLOCKING CONSUMER INSIGHTS, PRODUCT EFFICACY, KEY HIGHLIGHTS, AND HAIR CARE TIPS NEEDED TO KNOW WERE SHARED DURING THE EVENT. DESPiTE THE TOUGH SITUATION OF COVID-19, WE SUCCESSFULLY MANAGED FOR THAT KIND OF TECH-BASED ONLINE EVENT AS A TEAM; WITH PLATFORM DEVELOPERS AND PRODUCTION CREW TO MEET WITH CLIENT'S OVERALL SATISFACTION.
