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Premier 15 Years Anniversary

As a highlight of Premier's 2023 campaigns, the 'PREMIER NCP CAMPAIGN' stands as the flagship event, delivering unparalleled benefits to the audience. This campaign features renowned presenters, Kaung Htet Zaw, and popular actors, Kaung Myat San and Nan Su Oo. The live event garnered an impressive viewership of over 100K, where these notable personalities not only endorsed the campaign but also played a pivotal role in promoting the event. To achieve this, we harnessed the collective power of various influencers, singers, and actors who shared expert insights on registering Citizen Pay accounts and adding lucky draw coupon codes to the Citizen Pay app. Furthermore, our KOL management team orchestrated five successful events across Myanmar, led by five KOLs and one MC, thereby ensuring the campaign's success and broad reach.

Premier 15 Years NCP Campaign

BRIEF

We seek to amplify our 15-year anniversary NCP campaign message through the influential reach and impact of social influencers.

IDEA

To ignite excitement for our Premier 15th Anniversary Consumer Promotion campaign, we'll strategically collaborate with diverse Key Opinion Leaders (KOLs), including singers, actors, and social influencers. They will not only share step-by-step guides on registering for a Citizen Pay account and adding lucky draw coupon codes to the Citizen Pay app but also take the lead in managing five events across Myanmar.

RESULT

As a highlight of Premier's 2023 campaigns, the 'PREMIER NCP CAMPAIGN' stands as the flagship event, delivering unparalleled benefits to the audience. This campaign features renowned presenters, Kaung Htet Zaw, popular actor, Kaung Myat San, SInger Han Nay Tar and Nan Su Oo. The live event garnered an impressive viewership of over 100K, where these notable personalities not only endorsed the campaign but also played a pivotal role in promoting the event. Furthermore, our KOL management team orchestrated five successful events across Myanmar, led by five KOLs and one MC, thereby ensuring the campaign's success and broad reach.

Accompanying KOLs and influencers to Mandalay for the grand send-off of the first Premier Car Prize Winner.

Accompanying KOLs and influencers at Yangon for the grand send-off of the Third Premier Car Prize Winner.